Erp Crm- The Way To Handle Customers

Erp Crm is a concept of well developed software called Enterprise Resource Planning or the Erp. The Enterprise Resource Planning software unifies all the departments of a firm under one cover. Single database software stores all the information that is available to them regarding a particular firm or an organization. This Erp covers various aspects like manufacturing and finance. Customer Relationship Management (Crm) is one of the several modules of the Erp.

Erp Crm covers all the aspect of a company and manages their relationship with the customers including capture, storage and analysis of customer's information. There are three aspects of Crm that can be worked out in isolation and independent of each other. They are- Operational Crm, Collaborative Crm and Analytical Crm.

Operational Crm consists of those processes that include company's sales and service representative. By using this medium, the information of all the customers is added to their contact history. These contact histories are created on the database of the company. The main advantage of Erp Crm is that all the customers can contact each other through these contact lists without feeding the data again and again. It requires customer agent support software for its working.

Collaborative Crm aims at establishing a direct relation between the company and their customers. This relationship between the two is established through various means like mail, feedback etc. This interaction is necessary in order to balance price and demand for the commodity. This also gives an indication to the company about how good or bad a commodity is. It requires customer interaction system like website and telephone.

Analytical Crm is related to the analysis of customers and the demand. Under this aspect, all the suggestions and feedback given by the customers are analyzed. Demand and prices of the commodities concerned are compared and then a conclusion is derived from the same. Several Crm software packages are available in the market which include all the details about how to establish relation with the customers. This division needs an analytical software along with a software that has been used for some campaign.

A typical Crm is divided into three modules Sales, Marketing and Services. Crm is able to communicate with all the three modules either directly, on line or through call centers.

After analyzing Erp Crm, it can be concluded that Erp is the bigger umbrella of which Crm is a segment and a very useful one. They both work in coordination To provide better results.